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How to send form submissions to Data Extensions in Salesforce Marketing Cloud?

With the 123FormBuilder – Salesforce Marketing Cloud integration you can send form submissions to your Data Extensions in Salesforce Marketing Cloud. All you need to do is have the 123FormBuilder – Salesforce Marketing Could app installed for your form, in the SettingsApplications section. In the Customize lightbox, scroll down through the settings until you meet the Data Extensions subsection.
123FormBuilder - Salesforce Marketing Cloud - Customize
Associate Data Extensions fields (on the left) with your form fields (on the right). In order for an association to work, both the Data Extensions field and the form field have to be the same type. If none of your form fields have the same validation as one of your Data Extensions field, you will not be able to associate it in the Customize lightbox.

123FormBuilder - Salesforce Marketing Cloud - Customize

Available field types in Data Extensions are: Locale, Phone, Text, Decimal, Number, Boolean, Email Address and Date. Boolean is specific for checkboxes only.

Hit Save after you have finished all your field associations. From this point forth, all new submissions will be sent to your Salesforce Marketing Cloud account, in Data Extensions.

You can find your entries in Email – Subscribers – Data Extensions.

salesforce marketing cloud data extensions

Note: This feature is independent from the rest of the 123FormBuilder – Salesforce Marketing Cloud integration. This means that if it fails to send form inputs to Data Extensions, the rest of the integration will still work.

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Frequently Asked Questions

Here is a list of the most frequently asked questions. For more FAQs, please browse through the  FAQs page.

Is this service free?
Yes, we offer a free form builder service. Just sign up to the Basic plan and you are all set. This plan is forever free, but you are limited with a few features only, such as 5 forms per account, 100 submissions per month and you have to keep the backlink to 123FormBuilder on your forms. Check out our features matrix for more information.
How many forms can I create?
It depends on the service plan you are on. Higher service plans enable more features, including more web forms for your account. If you need more forms, go to the My Account section of your account and click the upgrade button. To create an unlimited number of forms, either upgrade to the Platinum service plan or higher. Consult our features matrix for more information.
How can I publish my forms?
You can publish your forms in many ways, by using their direct URL or HTML link, embedding them with a JavaScript code, Inline HTML or iFrame, using the Facebook app or the WordPress plugin, using popups, the Blogger code snippet and many more. Once you have created and customized your form, go to the Publish section to complete your work. Read more in our documentation.
How do I change my form design?
You can change the design of your form in the Themes section, which is located in your form settings. We offer a set of more than 30 predefined form themes for your forms, but you can also create your own from scratch. You can customize the submit button, the logo and more. To apply your own stylesheets, all forms come with a custom CSS editor.

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